To Whom It May Concern:

As an experienced Sales Professional with a Bachelor of Science Degree in Telecommunications Management, I feel I would be an asset to your company.

I have strong cold calling skills and I’m skilled in all aspects of the sales process. Giving presentations and relaying information about products is another strength. I'm very interested in bringing my skills, positive attitude, and strong work ethic to your company.

Thank you for your time and consideration.


Daryl Hicks

Daryl Hicks
Corona, CA 92883

Professional Summary
Growth-focused professional with 24+ years of diverse experience in securing new customers, analyzing market
and competitive trends, negotiating and closing profitable deals, and nurturing beneficial customer relationships.
Skilled in developing and delivering high-impact sales presentations while applying customer-focused sales
tactics to win new business and close sales. Capable of maintaining frequent and professional client
communication while providing superior customer service to assure positive experiences.

Work Experience
WestLite-FSG Inc. | Placentia, CA
Senior Business Development Manager | June 2022 to Present
● Manage cold-calling for securing new accounts and interact face-to-face with direct contacts to drive
sales and revenue generation
● Interface between Property Managers, Facilities Managers, and Operations Managers to maintain
seamless communication and information flow, translating to enhanced coordination
● Maximize sales by using innovative methods to overcome objections and gatekeepers by leveraging
excellent communication, analytical, and negotiation skills
● Play a pivotal role in managing and growing territories along with using expertise in CRMs, Salesforce,
ACT, Goldmine, and other programs to contribute towards company’s growth
● Expanded account base from 30 accounts to 120 in just 1.5 years, thereby generating a revenue of up
to $900K and increased overall sales 300%

Lighting Supply Guy | Irvine, CA
Outside Sales Representative | June 2019 to June 2022
● Grew business via cross-selling and upselling, signing up of new clients through cold calls, and effective
sales strategies, translating to company’s success
● Consistently outperformed corporate sales and revenue goals through the development of successful
business development initiatives and effective sales team leadership
● Built and sustained trusting and enduring relationships with 85 customers to maximize client retention
and satisfaction
● Utilized superior research, communication, and organizational skills to achieve maximum sales and
deliver the highest level of customer service

Energy Retrofit - Lighting Sales | Inland Empire, CA
Outside Sales / Inside Sales | August 2008 to May 2019
● Performed several tasks/duties, such as identifying customer needs, discussing requirements, explaining
terms/conditions, closing sales, and handling paperwork to maintain optimized workflow
● Consistently achieved sales goals while driving substantial revenue increases through the use of
aggressive and successful sales techniques
● Recruited, trained, and managed top-performing sales team to achieve goals in alignment with
organizational objectives, resulting in promotion to the role of Sales Manager
● Set the sales record of $2.1M sales along with securing and ranking No.1 salesperson for consecutively
11 years by leveraging in-depth knowledge of products/services and superior presentation skills

Bachelor's Degree in Telecommunications Management | DeVry University
Sales Management, Key Accounts Management, Business Development & Expansion, Customer Service, Client
Satisfaction & Retention, Revenue Generation, Team Leadership & Collaboration, Presentation Skills

MS Office, Hubspot, CRM Software, Salesforce

  • OK for recruiters to contact this poster.

post id: 7745103715



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